Attention and information acquisition: Comparison of mouse-click with eye-movement attention tracking
Attention is crucial as a fundamental prerequisite for perception. The measurement of attention in viewing and recognizing the images that surround us constitutes an important part of eye movement research, particularly in advertising-effectiveness research. Recording eye and gaze (i.e. eye and head...
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| Main Authors: | , , , |
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| Format: | Book |
| Published: |
Bern Open Publishing,
2018-11-01T00:00:00Z.
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| Online Access: | Connect to this object online. |
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Connect to this object online.3rd Floor Main Library
| Call Number: |
A1234.567 |
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| Copy 1 | Available |