Obesogenic television food advertising to children in Malaysia: sociocultural variations

• Main Authors: See H. Ng (Author), Bridget Kelly (Author), Chee H. Se (Author), Karuthan Chinna (Author), Mohd Jamil Sameeha (Author), Shanhi Krishnasamy (Author), Ismail MN (Author), Tilakavati Karupaiah (Author)
• Format: Book
• Published: Taylor & Francis Group, 2014-08-01T00:00:00Z.
• Subjects: article
• Online Access: Connect to this object online.

Background: Food advertising on television (TV) is well known to influence children's purchasing requests and models negative food habits in Western countries. Advertising of unhealthy foods is a contributor to the obesogenic environment that is a key driver of rising rates of childhood obesity...