Use of a Paid Digital Marketing Campaign to Promote a Mobile Health App to Encourage Parent-Engaged Developmental Monitoring: Implementation Study

• المؤلفون الرئيسيون: Suraj Arshanapally (مؤلف), Katie Green (مؤلف), Karnesha Slaughter (مؤلف), Robert Muller (مؤلف), Demeika Wheaton (مؤلف)
• التنسيق: كتاب
• منشور في: JMIR Publications, 2022-04-01T00:00:00Z.
• الموضوعات: article
• الوصول للمادة أونلاين: Connect to this object online.

BackgroundThe internet has become an increasingly popular medium for parents to obtain health information. More studies investigating the impact of paid digital marketing campaigns for parents on promoting children's healthy development are needed. ObjectiveThis study aims to explore the outcom...