The Problem with Big Data: Operating on Smaller Datasets to Bridge the Implementation Gap

• Main Authors: Richard Mann (Author), Faisal Mushtaq (Author), Alan White (Author), Gabriel Cervantes (Author), Tom Pike (Author), Dalton Coker (Author), Stuart Murdoch (Author), Tim Hiles (Author), Clare Smith (Author), David Berridge (Author), Geoff Hall (Author), Suzanne Hinchliffe (Author), Stephen Smye (Author), Richard McGilchrist Wilkie (Author), Peter Lodge (Author), Mark Mon-Williams (Author)
• Format: Book
• Published: Frontiers Media S.A., 2016-12-01T00:00:00Z.
• Subjects: article
• Online Access: Connect to this object online.

Big datasets have the potential to revolutionize public health. However, there is a mismatch between the political and scientific optimism surrounding big data and the public's perception of its benefit. We suggest a systematic and concerted emphasis on developing models derived from smaller da...