Political Marketing and Education: a study on agents, strategies and interpretations of culture

The objective of this article is to reflect on political marketing as a cultural and socializational instance capable of offering political education to diverse population segments. Given their communication strategies, marketing professionals are potential producers, disseminators, mediators, and a...

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Bibliographic Details
Main Authors: Elias Evangelista Gomes (Author), Maria da Graça Jacintho Setton (Author)
Format: Book
Published: Universidade Federal do Rio Grande do Sul, 2016-06-01T00:00:00Z.
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3rd Floor Main Library

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Call Number: A1234.567
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