Political Marketing and Education: a study on agents, strategies and interpretations of culture
The objective of this article is to reflect on political marketing as a cultural and socializational instance capable of offering political education to diverse population segments. Given their communication strategies, marketing professionals are potential producers, disseminators, mediators, and a...
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Main Authors: | Elias Evangelista Gomes (Author), Maria da Graça Jacintho Setton (Author) |
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Format: | Book |
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Universidade Federal do Rio Grande do Sul,
2016-06-01T00:00:00Z.
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Online Access: | Connect to this object online. |
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