Chocolate unicorns and smiling teddy biscuits: analysis of the use of child-directed marketing on the packages of Australian foods

• Автори: Alexandra Jones (Автор), Maria Shahid (Автор), Georgia Morelli (Автор), Kylie Howes (Автор), Devorah Riesenberg (Автор), Katherine Sievert (Автор), Simone Pettigrew (Автор), Gary Sacks (Автор)
• Формат: Книга
• Опубліковано: Cambridge University Press, 2023-12-01T00:00:00Z.
• Предмети: article
• Онлайн доступ: Connect to this object online.

Abstract Objective: The use of food packaging as a vehicle for marketing to children is under investigated. Our objective was to determine the prevalence and types of child-directed promotional techniques used on food packaging in Australia. Design: Based on existing literature and regulations, we d...