Chocolate unicorns and smiling teddy biscuits: analysis of the use of child-directed marketing on the packages of Australian foods

• Main Authors: Alexandra Jones (Author), Maria Shahid (Author), Georgia Morelli (Author), Kylie Howes (Author), Devorah Riesenberg (Author), Katherine Sievert (Author), Simone Pettigrew (Author), Gary Sacks (Author)
• Format: Book
• Published: Cambridge University Press, 2023-12-01T00:00:00Z.
• Subjects: article
• Online Access: Connect to this object online.

Abstract Objective: The use of food packaging as a vehicle for marketing to children is under investigated. Our objective was to determine the prevalence and types of child-directed promotional techniques used on food packaging in Australia. Design: Based on existing literature and regulations, we d...