"When people see me, they know me; they trust what I say": characterizing the role of trusted sources for smoke risk communication in the Okanogan River Airshed Emphasis Area

• Main Authors: Leah M Wood (Author), Savannah M D'Evelyn (Author), Nicole A Errett (Author), Ann Bostrom (Author), Cody Desautel (Author), Ernesto Alvarado (Author), Kris Ray (Author), June T Spector (Author)
• Format: Book
• Published: BMC, 2022-12-01T00:00:00Z.
• Subjects: article
• Online Access: Connect to this object online.

Abstract Introduction As wildfire smoke events increase in intensity and frequency in the Pacific Northwest, there is a growing need for effective communication on the health risks of smoke exposure. Delivery through a trusted source or intermediary has been shown to improve reception of risk commun...