Audience Preferences and Popular Program Patterns on News Channels in Karachi

• מחבר ראשי: Erum Hafeez (Author)
• פורמט: ספר
• יצא לאור: Institute of Business Management, 2019-06-01T00:00:00Z.
• נושאים: article
• גישה מקוונת: Connect to this object online.

This research aims to study the factors that influence the viewership of leading Pakistani News Channels including Dunya, Samaa, Express, Geo and ARY. It examines the impact of content, presentation style, channel positioning and anchors, alongside overall news viewing patterns, on the public image...