Audience Preferences and Popular Program Patterns on News Channels in Karachi
This research aims to study the factors that influence the viewership of leading Pakistani News Channels including Dunya, Samaa, Express, Geo and ARY. It examines the impact of content, presentation style, channel positioning and anchors, alongside overall news viewing patterns, on the public image...
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Institute of Business Management,
2019-06-01T00:00:00Z.
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