Marketing Two Immunization Services at a Regional Supermarket Chain Pharmacy

<i>Background</i>: Personal selling of immunization services includes starting a dialogue with patients, utilizing effective questioning and listening skills to identify their vaccination needs, and recommending appropriate vaccines accordingly. The study objectives were (1) to integrate...

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Bibliographic Details
Main Authors: Megan A. Hedden (Author), Yifei Liu (Author), Peggy G. Kuehl (Author), Sarah M. Oprinovich (Author)
Format: Book
Published: MDPI AG, 2023-06-01T00:00:00Z.
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3rd Floor Main Library

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Call Number: A1234.567
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