The Healthier the Tastier? USA-India Comparison Studies on Consumer Perception of a Nutritious Agricultural Product at Different Food Processing Levels

• Main Authors: Laurette eDube (Author), Hajar eFatemi (Author), Ji eLu (Author), Cristian eHertzer (Author)
• Format: Book
• Published: Frontiers Media S.A., 2016-01-01T00:00:00Z.
• Subjects: article
• Online Access: Connect to this object online.

Present research compares food beliefs associated with a naturally nutritious agricultural commodity (namely pulses) in Western and Eastern cultures (namely US and India). Specifically, this paper focuses on the perception of healthiness and tastefulness of the food and their relationship. Two studi...