Engagement and Retention: Measuring Breadth and Depth of Participant Use of an Online Intervention

• Main Authors: Couper, Mick P (Author), Alexander, Gwen L (Author), Zhang, Nanhua (Author), Little, Roderick JA (Author), Maddy, Noel (Author), Nowak, Michael A (Author), McClure, Jennifer B (Author), Calvi, Josephine J (Author), Rolnick, Sharon J (Author), Stopponi, Melanie A (Author), Cole Johnson, Christine (Author)
• Format: Book
• Published: JMIR Publications, 2010-11-01T00:00:00Z.
• Subjects: article
• Online Access: Connect to this object online.

BackgroundThe Internet provides us with tools (user metrics or paradata) to evaluate how users interact with online interventions. Analysis of these paradata can lead to design improvements. ObjectiveThe objective was to explore the qualities of online participant engagement in an online interventio...