Using the Internet to Understand Smokers' Treatment Preferences: Informing Strategies to Increase Demand

BackgroundMost smokers attempt to quit on their own even though cessation aids can substantially increase their chances of success. Millions of smokers seek cessation advice on the Internet, so using it to promote cessation products and services is one strategy for increasing demand for treatments....

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Main Authors: Westmaas, J Lee (Author), Abroms, Lorien (Author), Bontemps-Jones, Jeuneviette (Author), Bauer, Joseph E (Author), Bade, Jeanine (Author)
Format: Book
Published: JMIR Publications, 2011-08-01T00:00:00Z.
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3rd Floor Main Library

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Call Number: A1234.567
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