MARKETING STRATEGY IN SPORTS SPONSORSHIP

• 1. Verfasser: Srećko Novaković (Verfasst von)
• Format: Buch
• Veröffentlicht: Montenegrin Sports Academy and Faculty for Sport and Physical Education, 2012-09-01T00:00:00Z.
• Schlagworte: article
• Online-Zugang: Connect to this object online.

Sponsorship, as a very successful form of marketing, is quite common in sports. Thanks to the financial means which come from sponsorship, sports teams and individuals achieve top results. In return for that, sponsors take advantage by enhancing their brand and image for longer period. An extensive...