Potential financial impact on television networks of a ban on alcohol advertising during sports broadcasts in Australia
Abstract Objective: This study aimed to assess the potential financial impacts on Australian television networks of a ban on alcohol advertising during sports broadcasts. Methods: We analysed television advertising data from Nielsen, a commercial market research company. The data included details of...
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| Main Authors: | , , , |
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| Format: | Book |
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Elsevier,
2022-08-01T00:00:00Z.
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| Subjects: | |
| Online Access: | Connect to this object online. |
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Internet
Connect to this object online.3rd Floor Main Library
| Call Number: |
A1234.567 |
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| Copy 1 | Available |