Formation of the demand for contraceptives using the Van Westendorp method based on establishing consumer value

One of the main indicators of the consumer value of a product is the price. Its controversial idealistic and materialistic basis is aimed at securing the interests of two opposites: producer-seller and buyer. Correctly made pricing decisions, taking into account the requirements of both players in t...

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Bibliographic Details
Main Author: T. V. Mahanova (Author)
Format: Book
Published: Zaporozhye State Medical University, 2021-12-01T00:00:00Z.
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3rd Floor Main Library

Holdings details from 3rd Floor Main Library
Call Number: A1234.567
Copy 1 Available