Public Response to a Social Media Tobacco Prevention Campaign: Content Analysis
BackgroundPrior research suggests that social media-based public health campaigns are often targeted by countercampaigns. ObjectiveUsing reactance theory as the theoretical framework, this research characterizes the nature of public response to tobacco prevention messages disseminated via a social m...
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| Main Authors: | , , , , |
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| Format: | Book |
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JMIR Publications,
2020-12-01T00:00:00Z.
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| Subjects: | |
| Online Access: | Connect to this object online. |
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Internet
Connect to this object online.3rd Floor Main Library
| Call Number: |
A1234.567 |
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| Copy 1 | Available |