Unhealthy sport sponsorship at the 2017 AFL Grand Final: a case study of its frequency, duration and nature

Abstract Objective: To assess the frequency, duration and nature of unhealthy marketing during the highest‐rating sporting event in Australia in 2017. Methods: A content analysis of the 2017 Australian Football League (AFL) Grand Final television broadcast identified episodes of unhealthy food and s...

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Bibliographic Details
Main Authors: Tegan Nuss (Author), Maree Scully (Author), Melanie Wakefield (Author), Helen Dixon (Author)
Format: Book
Published: Elsevier, 2019-08-01T00:00:00Z.
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3rd Floor Main Library

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Call Number: A1234.567
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