Identification of the Promotion Strategy Components of the Iranian Pharmaceutical Products

Background: One of the most important factors in developing competition ability in Iranian pharmaceutical companies is principled and systematic planning in the marketing area. Investigating all marketing variables is outside the scope of this article. Thus, the main purpose of this research was to...

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Bibliographic Details
Main Authors: Mehdi Ebrahimi (Author), Ali Asgar Halvaei (Author)
Format: Book
Published: Tehran University of Medical Sciences, 2019-06-01T00:00:00Z.
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3rd Floor Main Library

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