Health Gain, Cost Impacts, and Cost-Effectiveness of a Mass Media Campaign to Promote Smartphone Apps for Physical Activity: Modeling Study

• Main Authors: Mizdrak, Anja (Author), Telfer, Kendra (Author), Direito, Artur (Author), Cobiac, Linda J (Author), Blakely, Tony (Author), Cleghorn, Christine L (Author), Wilson, Nick (Author)
• Format: Book
• Published: JMIR Publications, 2020-06-01T00:00:00Z.
• Subjects: article
• Online Access: Connect to this object online.

BackgroundPhysical activity smartphone apps are a promising strategy to increase population physical activity, but it is unclear whether government mass media campaigns to promote these apps would be a cost-effective use of public funds. ObjectiveWe aimed to estimate the health impacts, costs, and c...