Health Gain, Cost Impacts, and Cost-Effectiveness of a Mass Media Campaign to Promote Smartphone Apps for Physical Activity: Modeling Study

• Autores principales: Mizdrak, Anja (Autor), Telfer, Kendra (Autor), Direito, Artur (Autor), Cobiac, Linda J (Autor), Blakely, Tony (Autor), Cleghorn, Christine L (Autor), Wilson, Nick (Autor)
• Formato: Libro
• Publicado: JMIR Publications, 2020-06-01T00:00:00Z.
• Materias: article
• Acceso en línea: Connect to this object online.

BackgroundPhysical activity smartphone apps are a promising strategy to increase population physical activity, but it is unclear whether government mass media campaigns to promote these apps would be a cost-effective use of public funds. ObjectiveWe aimed to estimate the health impacts, costs, and c...