Health Gain, Cost Impacts, and Cost-Effectiveness of a Mass Media Campaign to Promote Smartphone Apps for Physical Activity: Modeling Study

• Váldodahkkit: Mizdrak, Anja (Dahkki), Telfer, Kendra (Dahkki), Direito, Artur (Dahkki), Cobiac, Linda J (Dahkki), Blakely, Tony (Dahkki), Cleghorn, Christine L (Dahkki), Wilson, Nick (Dahkki)
• Materiálatiipa: Girji
• Almmustuhtton: JMIR Publications, 2020-06-01T00:00:00Z.
• Fáttát: article
• Liŋkkat: Connect to this object online.

BackgroundPhysical activity smartphone apps are a promising strategy to increase population physical activity, but it is unclear whether government mass media campaigns to promote these apps would be a cost-effective use of public funds. ObjectiveWe aimed to estimate the health impacts, costs, and c...