Criteria and Indicators Needed to Attract Sponsors and Donators for Sport

• Main Authors: Dino Mujkic (Author), Inga Butienė (Author), Irena Valantinė (Author), Izet Rado (Author)
• Formato: Livro
• Publicado em: Lithuanian Sports University, 2018-05-01T00:00:00Z.
• Assuntos: article
• Acesso em linha: Connect to this object online.

Background. Since 1980s, sponsorship has increasingly grown and is a powerful and strategic tool used by companies to support their marketing communication plans (Desbordes & Tribou, 2007). Sports and culture sponsorships have become a popular and expensive marketing and public relations instrum...