An application of social marketing for promoting HIV testing in Iran

Abstract Background It has been estimated that 60,000 Iranians have been infected with HIV/AIDS and only 36% of them are aware of their status. This study aimed to design, implement and evaluate a social marketing campaign to promote HIV testing in Boyer-Ahmad County, Kohgiluyeh, and Boyer-Ahmad Pro...

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Main Authors: Fatemeh Alipour (Author), Mohsen Shams (Author), Mostafa Maleki (Author), Ali Mousavizadeh (Author)
Format: Book
Published: BMC, 2023-05-01T00:00:00Z.
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3rd Floor Main Library

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Call Number: A1234.567
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