Social Media Data Mining of Antitobacco Campaign Messages: Machine Learning Analysis of Facebook Posts

• Main Authors: Shuo-Yu Lin (Author), Xiaolu Cheng (Author), Jun Zhang (Author), Jaya Sindhu Yannam (Author), Andrew J Barnes (Author), J Randy Koch (Author), Rashelle Hayes (Author), Gilbert Gimm (Author), Xiaoquan Zhao (Author), Hemant Purohit (Author), Hong Xue (Author)
• Format: Book
• Published: JMIR Publications, 2023-02-01T00:00:00Z.
• Subjects: article
• Online Access: Connect to this object online.

BackgroundSocial media platforms provide a valuable source of public health information, as one-third of US adults seek specific health information online. Many antitobacco campaigns have recognized such trends among youth and have shifted their advertising time and effort toward digital platforms....