Crafting a Successful Seller-Customer Relationship for Sports Product: AHP Fuzzy Approach

Purpose: The purpose of this paper is to investigate the criteria of successful salespersons, which is important to enhance in store customer experience. Method: Employed two phase sequential exploratory design, qualitative and quantitative data were collected using purposive sampling technique. For...

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Bibliographic Details
Main Authors: Saeed Sadeghi Boroujerdi (Author), Maizaitulaidawati Md Husin (Author), Hossein Mansouri (Author), Ali Alavi (Author)
Format: Book
Published: Allameh Tabataba'i University Press, 2020-07-01T00:00:00Z.
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3rd Floor Main Library

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Call Number: A1234.567
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