Unhealthy aging? Featuring older people in television food commercials in China

Objectives: Advertising messages can affect the public as a risk or protective factor for socially disadvantaged groups, and they may reflect how characters reflect perceptions are perceived in a society. This study aimed to investigate how older people are portrayed in televised food commercials fr...

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Bibliographic Details
Main Authors: Wen Jiao (Author), Angela Wen-Yu Chang (Author)
Format: Book
Published: Elsevier, 2020-09-01T00:00:00Z.
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3rd Floor Main Library

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Call Number: A1234.567
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