Consumer perceptions of beef healthiness: results from a qualitative study in four European countries

• Main Authors: de Barcellos Marcia D (Author), Verbeke Wim (Author), Van Wezemael Lynn (Author), Scholderer Joachim (Author), Perez-Cueto Federico (Author)
• Format: Knjiga
• Izdano: BMC, 2010-06-01T00:00:00Z.
• Teme: article
• Online dostop: Connect to this object online.

<p>Abstract</p> <p>Background</p> <p>Consumer perception of the healthiness of beef is an important determinant of beef consumption. However, little is known about how consumers perceive the healthiness of beef. The aim of this study is to shed light on the associations...