The strategic targeting of females by transnational tobacco companies in South Korea following trade liberalisation

• Main Authors: Lee Kelley (Author), Carpenter Carrie (Author), Challa Chaitanya (Author), Lee Sungkyu (Author), Connolly Gregory N (Author), Koh Howard K (Author)
• Format: Book
• Published: BMC, 2009-01-01T00:00:00Z.
• Subjects: article
• Online Access: Connect to this object online.

<p>Abstract</p> <p>Background</p> <p>In 1988 South Korea opened its cigarette market to foreign companies under the threat of US trade sanctions. Despite strong social stigma against female smoking in South Korea, and restrictions on tobacco marketing to women and child...