Understanding Determinants of Consumer Mobile Health Usage Intentions, Assimilation, and Channel Preferences
BackgroundConsumer use of mobile devices as health service delivery aids (mHealth) is growing, especially as smartphones become ubiquitous. However, questions remain as to how consumer traits, health perceptions, situational characteristics, and demographics may affect consumer mHealth usage intenti...
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| Format: | Book |
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JMIR Publications,
2013-08-01T00:00:00Z.
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