Understanding Determinants of Consumer Mobile Health Usage Intentions, Assimilation, and Channel Preferences

• मुख्य लेखकों: Rai, Arun (लेखक), Chen, Liwei (लेखक), Pye, Jessica (लेखक), Baird, Aaron (लेखक)
• स्वरूप: पुस्तक
• प्रकाशित: JMIR Publications, 2013-08-01T00:00:00Z.
• विषय: article
• ऑनलाइन पहुंच: Connect to this object online.

BackgroundConsumer use of mobile devices as health service delivery aids (mHealth) is growing, especially as smartphones become ubiquitous. However, questions remain as to how consumer traits, health perceptions, situational characteristics, and demographics may affect consumer mHealth usage intenti...