Strategies for the Development of Iranian Premier League Brand Based on the Balanced Scorecard (BSC)

• Principais autores: Negar Gholipour (Autor), H. Eidi (Autor), B. Yousefi (Autor), S. Soroush (Autor)
• Formato: Livro
• Publicado em: Instituto Brasileiro de Pesquisa e Ensino em Fisiologia do Exercício, 2021-11-01T00:00:00Z.
• Assuntos: article
• Acesso em linha: Connect to this object online.

Purpose: A brand is one of the most valuable intangible assets of any organization and strategic analysis of factors affecting brand development in any organization, including the Iranian Premier League, is absolutely vital. The present study attempts to analyze the factors of developing the Iranian...