Hospital brand image and trust leading towards patient satisfaction: medical tourists' behavioural intention in Malaysia
In Malaysia, hospital branding is critical to recruiting medical tourists. Reputation, service quality, and word-of-mouth influence hospital branding. Thus, hospitals and the healthcare tourism sector must understand these elements to gain a competitive edge in the global market. This study investig...
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PAGEPress Publications,
2024-02-01T00:00:00Z.
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