Assessment of hashtag (#) campaigns aimed at health awareness in social media

• Main Authors: Neethu George (Author), D Rock Britto (Author), Vaduva Krishnan (Author), L Manoj Dass (Author), H A Prasant (Author), V Aravindhan (Author)
• Format: Book
• Published: Wolters Kluwer Medknow Publications, 2018-01-01T00:00:00Z.
• Subjects: article
• Online Access: Connect to this object online.

INTRODUCTION: The use of social media to disseminate major communications, particularly for campaigns related to days of health importance, is becoming much popular. The use of Twitter, Instagram, and Facebook is gaining an integral place in public life online with hashtag campaigns. OBJECTIVES: The...