Exploring Customer Knowledge from Social Media to Improve the Performance of Strategy

• প্রধান লেখক: Tzu-Chun Weng (লেখক)
• বিন্যাস: গ্রন্থ
• প্রকাশিত: International School for Social and Business Studies, 2014-12-01T00:00:00Z.
• বিষয়গুলি: article
• অনলাইন ব্যবহার করুন: Connect to this object online.

Customer knowledge refers to the understanding of the customers' needs, wants, and aims. It is essential for an organization to align its processes, products, and services to build customer relationships. Managers need to understand how the acquisition and the use of customer-related knowledge...