Comparing Brand Communication Model in Sports Shoes and Sports Clothing Industries

The purpose of this study was to compare the brand communication dimensions in the clothing and footwear industry. This research was descriptive-correlational and its statistical population consisted of consumers of footwear and sports clothing in Iran. The statistical sample was estimated according...

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Hoofdauteurs: Maziyar Kalashi (Auteur), Mohammad Ali Sahebkaran (Auteur), Javad Karimi (Auteur), Abdorahman Jami Alahmadi (Auteur), Masoud Mohammadi Askarabadi (Auteur)
Formaat: Boek
Gepubliceerd in: Shahid Bahonar University of Kerman, 2021-02-01T00:00:00Z.
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