Consumer Behavior in Choosing Madrasah Education Institutions: Kotler's Perspective
The purpose of this study is to investigate the community's choice-making behavior using Kotler's four-pillar model: product, price, place, and promotion. This study uses a qualitative approach with a case study. In-depth interviews with key informants, along with careful observation and r...
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| Main Authors: | , |
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| Format: | Book |
| Published: |
Institut Agama Islam Negeri Madura,
2023-06-01T00:00:00Z.
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| Online Access: | Connect to this object online. |
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| Call Number: |
A1234.567 |
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| Copy 1 | Available |