Consumer Behavior in Choosing Madrasah ‎Education Institutions: Kotler's Perspective

• প্রধান লেখক: Hasan Baharun (লেখক), Ulfa Diana (লেখক)
• বিন্যাস: গ্রন্থ
• প্রকাশিত: Institut Agama Islam Negeri Madura, 2023-06-01T00:00:00Z.
• বিষয়গুলি: article
• অনলাইন ব্যবহার করুন: Connect to this object online.

The purpose of this study is to investigate the community's choice-making behavior using Kotler's four-pillar model: product, price, place, and promotion. This study uses a qualitative approach with a case study. In-depth interviews with key informants, along with careful observation and r...