An analysis of the effects of a campaign supporting use of a health symbol on food sales and shopping behaviour of consumers
Abstract Background Since 2009, the green Keyhole symbol has been a joint Nordic initiative for signalling healthfulness of specific food products. In 2014, the Danish Ministry of Food, Agriculture and Fisheries carried out a campaign aimed mainly at men over 35 with a low level of education, encour...
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| Main Authors: | , , , , |
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| Format: | Book |
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BMC,
2017-03-01T00:00:00Z.
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| Subjects: | |
| Online Access: | Connect to this object online. |
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Internet
Connect to this object online.3rd Floor Main Library
| Call Number: |
A1234.567 |
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| Copy 1 | Available |