"Just not all ice users do that": investigating perceptions and potential harms of Australia's Ice Destroys Lives campaign in two studies

• Main Authors: Caitlin H. Douglass (Author), Elizabeth C. Early (Author), Cassandra J. C. Wright (Author), Anna Palmer (Author), Peter Higgs (Author), Brendan Quinn (Author), Paul M. Dietze (Author), Megan S. C. Lim (Author)
• Format: Book
• Published: BMC, 2017-07-01T00:00:00Z.
• Subjects: article
• Online Access: Connect to this object online.

Abstract Background In 2015, the Australian government launched the media campaign Ice Destroys Lives targeting crystal methamphetamine use. Previous research indicates mass media campaigns may have harmful effects for people engaged in drug use. This study investigated perceptions and harms of Ice...