MARKETING TRENDS AND STRATEGIC MANAGEMENT IN DESTINATION DEVELOPMENT

• Päätekijät: Svetlana Mihić (Tekijä), Saša Raletić (Tekijä)
• Aineistotyyppi: Kirja
• Julkaistu: Montenegrin Sports Academy and Faculty for Sport and Physical Education, 2009-11-01T00:00:00Z.
• Aiheet: article
• Linkit: Connect to this object online.

This paper examines the concept of the destination in strategic tourism develop- ment. It will then look at international best practice and how the SVP/ Hudson Model can be used as a tool to shape the planning, management and marketing of tourism destinations. This analysis will include a review of...