MARKETING TRENDS AND STRATEGIC MANAGEMENT IN DESTINATION DEVELOPMENT
This paper examines the concept of the destination in strategic tourism develop- ment. It will then look at international best practice and how the SVP/ Hudson Model can be used as a tool to shape the planning, management and marketing of tourism destinations. This analysis will include a review of...
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| Main Authors: | , |
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| Format: | Book |
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Montenegrin Sports Academy and Faculty for Sport and Physical Education,
2009-11-01T00:00:00Z.
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| Online Access: | Connect to this object online. |
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