The role of the cognitive metaphor in the hybridisation of marketing and political discourses: An analysis of English-language political advertising
The present article is devoted to the metaphorical hybridisation of marketing and political discourses. The aim of the paper is to reveal the discursive characteristics shared by marketing and politics through an analysis of the cognitive metaphor as a factor and instrument of their hybridisation. T...
-д хадгалсан:
| Үндсэн зохиолч: | |
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| Формат: | Ном |
| Хэвлэсэн: |
Peoples' Friendship University of Russia (RUDN University),
2021-06-01T00:00:00Z.
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| Нөхцлүүд: | |
| Онлайн хандалт: | Connect to this object online. |
| Шошгууд: |
Шошго нэмэх
Шошго байхгүй, Энэхүү баримтыг шошголох эхний хүн болох!
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Интернэт
Connect to this object online.3rd Floor Main Library
| Зохиогчийн тэмдэгт: |
A1234.567 |
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| Хуулбар 1 | Бэлэн |