Perceived Truthfulness of Reduced Lung Cancer Risk Advertising Claims Influences Consumers' Intention to try and to Purchase Snus

• Những tác giả chính: Brian V. Fix (Tác giả), Olivia A. Wackowski (Tác giả), Akshika Sharma (Tác giả), Destiny Diaz (Tác giả), Maansi Bansal-Travers (Tác giả), K. Michael Cummings (Tác giả), Vaughan W. Rees (Tác giả), Dorothy K. Hatsukami (Tác giả), Richard J. O'Connor (Tác giả)
• Định dạng: Sách
• Được phát hành: SAGE Publishing, 2023-09-01T00:00:00Z.
• Những chủ đề: article
• Truy cập trực tuyến: Connect to this object online.

The objective of the current study was to evaluate the impact of a reduced risk claim about lung cancer, presented in various formats, on smokers' and non-smokers' interest in trying Camel Snus and intention to purchase Camel Snus. We varied claim formats by varying advertising messages fo...