Perceived Truthfulness of Reduced Lung Cancer Risk Advertising Claims Influences Consumers' Intention to try and to Purchase Snus

• Main Authors: Brian V. Fix (Author), Olivia A. Wackowski (Author), Akshika Sharma (Author), Destiny Diaz (Author), Maansi Bansal-Travers (Author), K. Michael Cummings (Author), Vaughan W. Rees (Author), Dorothy K. Hatsukami (Author), Richard J. O'Connor (Author)
• Format: Book
• Published: SAGE Publishing, 2023-09-01T00:00:00Z.
• Subjects: article
• Online Access: Connect to this object online.

The objective of the current study was to evaluate the impact of a reduced risk claim about lung cancer, presented in various formats, on smokers' and non-smokers' interest in trying Camel Snus and intention to purchase Camel Snus. We varied claim formats by varying advertising messages fo...