The short-term effects of a mass reach physical activity campaign: an evaluation using hierarchy of effects model and intention profiles

• Main Authors: T. R. Berry (Author), R. E. Rhodes (Author), E. M. Ori (Author), K. McFadden (Author), G. Faulkner (Author), A. E. Latimer-Cheung (Author), N. O'Reilly (Author), J. C. Spence (Author), M. S. Tremblay (Author), L. M. Vanderloo (Author)
• Format: Book
• Published: BMC, 2018-11-01T00:00:00Z.
• Subjects: article
• Online Access: Connect to this object online.

Abstract Background Mass reach physical activity campaigns are designed to deliver physical-activity related messages to a large population across different media including print, television, radio, and websites. Few evaluations have examined the short-term effects of a mass reach campaign on partic...