Business games as teaching tools: an analysis of its application in the field of marketing management
Technological advances and Web applications have allowed extending the use of simulators or business games at university teaching. This is an active methodology to develop student skills that are included in curricula of administration and business management degrees and masters.In this paper, we de...
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| Main Authors: | , , |
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| Format: | Book |
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Universitat Politècnica de València,
2015-12-01T00:00:00Z.
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| Call Number: |
A1234.567 |
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| Copy 1 | Available |