The use of electronic voting systems in lectures within business and marketing: a case study of their impact on student learning

This article presents a case study of the impact on student learning of introducing an electronic voting system (EVS) into large-group lectures for first-year undergraduate students undertaking degrees in marketing and business systems. We discuss the potential for using EVS-style interactive lectur...

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Hoofdauteurs: George Masikunas (Auteur), Andreas Panayiotidis (Auteur), Linda Burke (Auteur)
Formaat: Boek
Gepubliceerd in: Association for Learning Technology, 2007-12-01T00:00:00Z.
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