Market Segmentation Analysis Understanding It, Doing It, and Making It Useful

Business; Management science; Market research; Statistics

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Bibliographic Details
Main Author:	Dolnicar, Sara (auth)
Other Authors:	Grün, Bettina (auth), Leisch, Friedrich (auth)
Format:	Electronic Book Chapter
Language:	English
Published:	Singapore Springer Nature 2018
Series:	Management for Professionals
Subjects:	Market research Probability & statistics Business Management science Statistics
Online Access:	OAPEN Library: download the publication OAPEN Library: description of the publication
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Call Number:	A1234.567
Copy 1	Available