Market Segmentation Analysis Understanding It, Doing It, and Making It Useful

• Auteur principal: Dolnicar, Sara (auth)
• Autres auteurs: Grün, Bettina (auth), Leisch, Friedrich (auth)
• Format: Électronique Chapitre de livre
• Langue: anglais
• Publié: Singapore Springer Nature 2018
• Collection: Management for Professionals
• Sujets: Market research; Probability & statistics; Business; Management science; Statistics
• Accès en ligne: OAPEN Library: download the publication; OAPEN Library: description of the publication

Résumé

Business; Management science; Market research; Statistics 

Description matérielle

1 electronic resource (324 p.)

ISBN

978-981-10-8818-6

Accès

Open Access