Analyse von Kundenaktivitäten und der Bereitstellungsqualität von Büchern aus Kundensicht Mit einer Untersuchung von Kundenkommentaren zu Mietangeboten für E-Books

Analyse von Kundenaktivitäten und der Bereitstellungsqualität von Büchern aus Kundensicht Mit einer Untersuchung von Kundenkommentaren zu Mietangeboten für E-Books

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"This master thesis explores service characteristics that are relevant for book readers when they evaluate a service as well as starting points for providers when they plan to optimize their services from a customer's point of view. In the first part ways of accessing books (buying, borrow...

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Bibliographic Details
Main Author: Wittrock, Janina (auth)
Format: Electronic Book Chapter
Published: Leipzig HTWK Leipzig - OA-Hochschulverlag 2019
Subjects:
Publishing industry & book trade
Open Access
monograph
HTWK Leipzig
OA-HVerlag
Value in Use, activity theory, consumer activities, Customer dominant logic, CDL, customer focus, reading books, books, reader, rental service, purchase, public library, book retail, bookshop, quality of provision, content analysis, customization, personalization, consumer comments, master thesis, Germany
Monografie
Value in Use, Tätigkeitstheorie, Kundenaktivitäten, Customer-dominant logic, CDL, Kundenorientierung, Bücherlesen, Bücher, Leser, Vermietungsangebot, Kauf, öffentlich, Bibliothek, Buchhandel, Buchhandlung, Bereitstellungsqualität, Inhaltsanalyse, Customization, Personalisierung, Kundenkommentare, Masterarbeit, Deutschland
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