Digital Gaming and the Advertising Landscape
The evolution of the game industry and changes in the advertising landscape in recent years have led to a keen interest of marketers in using digital games for advertising purposes. However, despite the increasing interest in this marketing strategy, the potential of digital games as a medium to con...
में बचाया:
| मुख्य लेखक: | |
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| स्वरूप: | इलेक्ट्रोनिक पुस्तक अध्याय |
| भाषा: | अंग्रेज़ी |
| प्रकाशित: |
Amsterdam
Amsterdam University Press
2019
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| श्रृंखला: | Games and Play
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| विषय: | |
| ऑनलाइन पहुंच: | OAPEN Library: download the publication OAPEN Library: description of the publication |
| टैग: |
टैग जोड़ें
कोई टैग नहीं, इस रिकॉर्ड को टैग करने वाले पहले व्यक्ति बनें!
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इंटरनेट
OAPEN Library: download the publicationOAPEN Library: description of the publication
3rd Floor Main Library
| बोधानक: |
A1234.567 |
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| प्रति 1 | उपलब्ध |