Digital Gaming and the Advertising Landscape
The evolution of the game industry and changes in the advertising landscape in recent years have led to a keen interest of marketers in using digital games for advertising purposes. However, despite the increasing interest in this marketing strategy, the potential of digital games as a medium to con...
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| Autor principal: | |
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| Formato: | Recurso Eletrônico Capítulo de Livro |
| Idioma: | inglês |
| Publicado em: |
Amsterdam
Amsterdam University Press
2019
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| coleção: | Games and Play
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| Assuntos: | |
| Acesso em linha: | OAPEN Library: download the publication OAPEN Library: description of the publication |
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Internet
OAPEN Library: download the publicationOAPEN Library: description of the publication
3rd Floor Main Library
| Número de Chamada: |
A1234.567 |
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| Cópia 1 | Disponível |