Digital Gaming and the Advertising Landscape

The evolution of the game industry and changes in the advertising landscape in recent years have led to a keen interest of marketers in using digital games for advertising purposes. However, despite the increasing interest in this marketing strategy, the potential of digital games as a medium to con...

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Bibliografische gegevens
Hoofdauteur: de la Hera, Teresa (auth)
Formaat: Elektronisch Hoofdstuk
Taal:Engels
Gepubliceerd in: Amsterdam Amsterdam University Press 2019
Reeks:Games and Play
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