Digital Gaming and the Advertising Landscape
The evolution of the game industry and changes in the advertising landscape in recent years have led to a keen interest of marketers in using digital games for advertising purposes. However, despite the increasing interest in this marketing strategy, the potential of digital games as a medium to con...
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| Format: | Elektronički Poglavlje knjige |
| Jezik: | engleski |
| Izdano: |
Amsterdam
Amsterdam University Press
2019
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| Serija: | Games and Play
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| Teme: | |
| Online pristup: | OAPEN Library: download the publication OAPEN Library: description of the publication |
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OAPEN Library: download the publicationOAPEN Library: description of the publication
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